I’ve been asking grocery store cashiers if they’ve noticed people buying less ice cream right now, and none of them said they’d noticed a dip in sales. H-E-B’s vanilla, the only one made with artificial flavors, landed at the very bottom of his list. It seemed like we had a clear winner until restaurant critic Matthew Odam tried them all and declared the airy Safeway Select - one of two samples made with corn syrup Dreyers also has corn syrup - as his favorite, with Häagen-Dazs coming in second. Five of the tasters voted for H-E-B Creamy Creations as their top pick, with two others picking Häagen-Dazs, and all of them said their first choice tasted the most like how they remember Blue Bell tasting. Although they didn’t all agree on a single flavor, there were several clear favorites. I found willing taste testers in the newsroom to try each of the samples, without knowing which was which, and vote for their favorite. I couldn’t find a plain Ben & Jerry’s vanilla, but I picked up containers of five vanilla ice creams that were as close to “homestyle” that I could find: Safeway Selects Vanilla ($4.39, 1 1/2 quarts), Häagen-Dazs Vanilla ($3.98, 14 oz.), H-E-B Creamy Creations’ Homemade Vanilla ($4.48, 1/2 gallon), Dreyers’ Va Va Vanilla ($3.88, 1 1/2 quarts) and Breyers Natural Vanilla ($3.86, 1 1/2 quarts). Each grocery store has a house brand, but beyond that, we have Häagen-Dazs, Ben & Jerry’s, Dreyer’s and Breyers. ![]() Truth be told, there aren’t that many options to choose from. We thought it was time to try some of the other vanilla ice creams on the market to see which would be a good replacement for Blue Bell’s signature Homemade Vanilla. Kruse set out to create.With news last week that Blue Bell knew about listeria in its plants for several years and that it is still cleaning its manufacturing facilities, it doesn’t look like their beloved ice creams will be back on store shelves anytime soon. “It is heartwarming to know, after 50 years, our ice cream can still capture that feeling Mr. Our most popular ice cream and with good reason. Just Like Blue Bell Homemade Vanilla Ice Cream Refrigerated. “We still receive letters from consumers who say our Homemade Vanilla reminds them of the ice cream they cranked out as kids,” said Ricky Dickson, Blue Bell CEO and president. But, Blue Bell will always be the first company to ever successfully mass produce a homemade style ice cream. Many other ice cream companies have followed with their own version. We use only the freshest and finest ingredients for our. So we're picky about what goes into them. At Blue Bell, we enjoy making and eating ice cream and frozen snacks. It’s rich, homemade-tasting vanilla ice cream with a special hand-cranked flavor that some say is the best in the country. The exact formula for Homemade Vanilla is still a closely guarded Blue Bell secret. Blue Bell Light Homemade Vanilla Ice Cream is our most popular ice cream with less fat and calories. This year, Blue Bell will sell millions of cartons filled with the flavor. And, you could say it is the most recognized symbol of the company behind its cow and girl logo. Homemade Vanilla is the star in many Blue Bell television commercials. At Blue Bell, we enjoy making and eating ice. The flavor is so popular Blue Bell even sells items featuring Homemade Vanilla in its gift shop, including t-shirts, coffee mugs, koozies, charms and magnets. Its rich, homemade-tasting vanilla ice cream with a special hand-cranked flavor thats the best in the country. ![]() But, if you prefer the original, you have your choice of the half gallon, pint or 3 oz. Today you can purchase Peaches & Homemade Vanilla™, Strawberries & Homemade Vanilla™ and The Great Divide®. With an ice cream that successful, Blue Bell eventually began offering it in varieties. People loved Homemade Vanilla and still do today.” “The first batch of customers was used as a very large focus group,” he said. Kruse was so unsure of the flavor that he only ordered a minimum run of 5,000 cartons of Homemade Vanilla. “Once we had our Homemade Vanilla,” said Kruse, “the big question was, would the consumer like the flavor? We didn’t know if ice cream fans were ready to accept something that tasted homemade and not like the supermarket ice creams that were popular at the time.” Kruse worked alongside the company’s research and development staff for more than a year until he found the perfect recipe that captured the exact homemade taste. He was determined to create an ice cream that tasted like what you made at home on the back porch during the summer, with all of the kids taking turns at the crank. Homemade Vanilla was developed by Howard Kruse, retired Blue Bell CEO and president. Homemade Vanilla, with its distinct hand-cranked taste, made its debut in stores in 1969 and is one of the most popular flavors of ice cream in the country. Blue Bell Ice Cream offers many great-tasting flavors, but one has remained at the top of the list with fans for 50 years.
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